Tyla

Tyla

Tyla Laura Seethal, known mononymously as Tyla, is a South African singer and songwriter. Born and raised in Johannesburg, she signed with Epic Records in 2021 after the domestic success of her 2019 debut single, “Getting Late” featuring Kooldrink.

Achievements: Tyla became the first person to win the inaugural Grammy Award for Best African Music Performance with "Water".

Interesting Facts: Tyla grew up listening to afrobeats, amapiano, and house kwaito music genres. In addition, she also listened to a lot of R&B and pop music at home.

Digital (AI Powered)

Scout Reports - $19.99

Includes

  • AI-driven analysis of digital performance metrics.
  • Evaluation of online presence across social media and streaming platforms.
  • Insights on technical proficiency based on digital content (e.g., YouTube performances).
  • Audience engagement and digital market potential assessment.

Benefits

  • Cost-effective solution for emerging artists and small labels.
  • Quick turnaround with comprehensive digital analytics.
  • Ideal for gauging digital audience reach and online impact.

A&R Report - $49.99

Includes

  • In-depth AI analysis of artist's market potential and unique artistry.
  • Detailed review of artistic vision and brand compatibility.
  • Strategic recommendations for career growth and digital marketing.
  • Comprehensive insights into genre trends and audience preferences.

Benefits

  • Advanced report for artists seeking in-depth market analysis.
  • Suitable for artists/labels looking to refine their branding and market strategy.
  • Provides a broader perspective on the artist's positioning in the digital music landscape.
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Physical (In-person Human + AI)

Scout Reports - $49.99

Includes

  • In-studio assessment combining human expertise and AI analysis.
  • Evaluation of recording techniques, vocal/instrumental proficiency, and studio behavior.
  • Analysis of creativity and innovation during the recording process.
  • Feedback on songwriting and arrangement from experienced scouts, enhanced with AI insights.

Benefits

  • Ideal for artists and producers focusing on studio recording quality.
  • Provides a blend of technical and creative feedback.
  • Useful for artists looking to improve their studio recordings and production values.

A&R Report - $99.99

Includes

  • In-depth in-person assessment by A&R professionals, supported by AI data.
  • Detailed analysis of the artist’s creative process, from songwriting to final production.
  • Evaluation of artistic identity, genre alignment, and market potential.
  • Strategic recommendations for artistic development, branding, and market positioning.

Benefits

  • Comprehensive and premium report for artists seeking a deep dive into their creative process.
  • Tailored for artists and bands aiming to refine their artistic direction and industry appeal.
  • Ideal for long-term career planning and establishing a strong, marketable artistic identity.
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